marketing materials for Doctors and admins​
Krames patient education materials consisted of booklets and brochures on a library of medical topics. I designed catalogs, direct mail pieces, and email blast to boost the sale of these materials.
Krames patient education materials consisted of booklets and brochures on a library of medical topics. I designed catalogs, direct mail pieces, and email blast to boost the sale of these materials.
Undergoing a digital transformation Krames/Staywell began offering a digital library of its education content and discharge instructions that integrate with existing EHR systems. This required marketing efforts designed for the C-suite of hospital administration.
Krames also maintained a partnership with the American Lung Association (ALA) and the American Heart Association (AHA). I designed promotional content to support ALA asthma and smoking cessation programs as well as AHA heart health education.