Study branding and logo development typically consists of a more hands on sponsor relationship. First establishing their expectations, whether it be a stand alone trial brand, one in a series that relates back to previous studies conducted for a specific indication or compound, or often in the case of start-up biotechs creating a nod to the company itself.

Once named, a brand mood presentation with logo design ideas and imagery are often the next step to gain greater sponsor buy-in. After feedback and refinement brand style guidelines can be drafted and implemented across the suite of site materials.